the master connector!!

In the memory of Gandhi ji. 02 Oct 06

“A Customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is a part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” - MK Gandhi

connecting likes...

Mr. Manish Sinha is heading David planning cell India. His blog is very interesting pls find the link... IndiAdRant

finding Connection of a different kind

If Media in India was changing bit-by-bit in the 90s, its currently changing by huge leaps! Consider the evidence below:

Multiple TV stations : 2 in 1990 and 275 in 2005

Multiple TV sets in the Household : Predicatable family viewing changing to less predictable individual viewing

Niche Channels : From one mass channel giving all kinds of content to the rise of Specialist content channels

Newspapers sizes : Leaner Newspapers have turned bulkier
Newspaper offerings : Huge Proliferation of speacialist content through Multiple Sections within Newspapers resulting in Segmentation of Reader on the basis of Section/ Topic

Newspaper domination in most Metros : Earlier single newspapers. Now 2 or 3 large players fighting it out segmenting the market

Internet, Multiplexes, SMS, B2B Magazines, Outdoor Media to Out-Of-Home Media, the list of a rapidly changing Media is endless...

In this sort of a situation, what should happen to age-old Business practices? Can the rules of TV Media Planning be sacrosanct in a 30 channel scenario to a 300 channel scenario? How do we compute the effectiveness of all the pieces within a media plan? For Media owners, what does the new complexity mean? The western world had been rocked by consumers time and attention with TV, Newspapers peak and then start waning. Can our Media owners ever cope with that reality that the audience growth or the audience patronising in the form of increasing time spent on their medias could at some stage start declining? What's happening in the US - the outcry from Advertisers that they will not pay for a 'mere exposure' but want to test the real audience interaction, the audience "engagement...more info www.mediae2e.com

swinger!

"Sweat in Style"

is it just thirst!!

Are we really thirsty or are we buying in to the temptation of thirst. India is a hot place and Indians are hot too, because we work hard in such unbearable climate of ours, though sometimes we also work smart from our AC offices, but most of the time we are on the fun side, we are out in the crouching sun meeting people and addressing issues that makes a world of a difference to us and suddenly we feel thirsty, what we do? We go out buy coca cola???, surprised, i agree any being will go out and buy only bisleri to satisfy his thirst. But then here we are just not talking about a simple thing called thirst but a very sophisticated thing called choice. Some are made by our taste buds, same by our pockets, same without much thought, and some are made simply- whatever or may be some because you like the product or brand? but ultimately we simply satisfy our thirst, enjoy the moment and forget until again we feel the urge. Have you ever given a thought on what you need and what you want? If you have then I am sure you like the feeling.