In the memory of Gandhi ji. 02 Oct 06
“A Customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is a part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” - MK Gandhi
1 comment:
i've always maintained that Gandhi was one of the greatest Strategic Planner of all time. had he been around today, perhaps he would have been a highly succesful marketing professional.
in the quoted stuff, he has said all that could have been said on Ccustomer satisfaction long before the likes of Kotler.
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